NAACP 13th Annual Economic Reciprocity Report
The Economic Reciprocity Initiative (ERI) is a measuring tool of corporate America’s commitment to people of color. The targeted companies are surveyed for their activity in employment, vendor development and contracting, advertising and marketing, equity investment and ownership, and philanthropy.
One objective of this Initiative is to provide organizations and consumers with fundamental information about corporations that can be used to guide consumers in making choices about products and services. It is a measuring tool that consumers can references in making informed decisions about where to spend and/or invest their dollars. It can also be used as a guideline by which the selected industry can measure its responsiveness to the African American or minority market. The goal of this important initiative is to serve as a catalyst for positive change.
If you have any questions, please don’t hesitate to contact me at 410-580-5683. Additional copies of this report can be downloaded from our website www.naacp.org
Dawn Franklin
National Coordinator
NAACP
For more information, visit the following link:
http://www.naacp.org/programs/index.htm
VOTE
The NAACP urges you to register to vote and to make sure that your family, friends and neighbors are registered. We are asking that all Long Beach Branch members personally register one voter per month.
The NAACP urges you to register to vote and to make sure that your family, friends and neighbors are registered. We are asking that all Long Beach Branch members personally register one voter per month.