Fair Share Program (National)
In 1981, the NAACP launched the NAACP Fair Share Program to ensure the reinvestment of African American consumer dollars back into the community in the form of jobs and business opportunities. The principle objective of this approach is to promote the growth of entrepreneurship amongst African Americans, and to create employment opportunities with private sector companies.
Fair Share seeks to expand African American's relationship with corporations and to ensure that a fair share of the dollars spent by African American consumers is invested back into their communities in the form of jobs and business opportunities.
In purpose and design, the Fair Share Program seeks to achieve the following specific objectives:
- Establishment of minority vendor programs for purchases of goods and services, including utilization of
- African American contractors, professionals, and financial and insurance institutes.
- Establishment of aggressive affirmative action programs and opportunities for advancement of African Americans into senior management positions, including representation on corporate boards.
- Creation of investment and ownership opportunities for African American businesses, i.e. franchises.
- Promotion of philanthropic contributions to worthy African American organizations and causes.
Fair Share has both a local and national component. NAACP branches and state conferences focus their efforts on companies with local or regional markets, while the efforts of the national NAACP office are directed at firms with a national market.